December 25, 2019
The LABEL supports the city that provides so many opportunities for all of us; but Bostonians are what make this city special. When push come to shove you can always be confident that you can lean on the Bostonian next to you.
These hats were developed with that in mind. Peter Frates who recently passed away earlier this month left an abundantly clear message that the fight is not over. So in an effort to aid the Fight to End ALS and to pay tribute to Peter's Life we developed these hats. The #3 was Peter's number in high school and collegiate sports. It seemed fitting to offer 3 Hats. One with accents in the St John's Prep Blue, One in the Boston College Maroon and the last in the IVBoston Black Red Box. These are made for Peter, these are made to Fight ALS and this is what being FOR BOSTON is all about.
Thank you as always to all of our loyal customers for helping support a worthy cause and thank you for honoring a loved one close to us here at The LABEL.